/* ============================================================
   APP COMUNICAÇÃO — sistema de design "Marketing Intencional"
   ------------------------------------------------------------
   Paleta fiel à APPMKT: azul-ardósia do logo + verde-limão.
   Diferença do APPTRAFEGO: aqui é claro, editorial e vivo —
   revista de estúdio criativo, não painel de instrumento.
   Títulos em Fraunces (serifa), corpo em Inter, coração ♥
   do logo como elemento recorrente.
   ============================================================ */

:root{
  /* papel / tinta — neutro levemente quente, puxado do azul da marca */
  --paper:#F3F2EC;
  --paper-2:#ECEBE1;
  --paper-3:#E3E1D3;
  --ink:#222A2E;
  --ink-soft:#566065;
  --ink-mute:#87857A;

  /* marca */
  --brand:#3A5361;            /* azul-ardósia APPMKT, ajustado p/ contraste AA no papel */
  --brand-600:#314855;
  --brand-deep:#212D34;       /* seções escuras / rodapé */
  --brand-tint:#DBE5E9;       /* bloco azul claro */
  --lime:#E1F402;             /* verde-limão APPMKT */
  --lime-soft:#EEF98A;
  --lime-ink:#38470A;         /* texto sobre lime */
  --sand:#C9A98A;             /* acento quente editorial (herança Mariana) */
  --sand-soft:#E7D8C6;

  /* linhas / sombra */
  --line:#DED6C4;
  --line-2:#CEC5AE;
  --shadow-soft:0 24px 60px -34px rgba(40,50,45,.45);
  --shadow-card:0 14px 34px -22px rgba(40,50,45,.42);

  /* tipografia */
  --f-display:"Fraunces","Iowan Old Style","Palatino Linotype",Georgia,serif;
  --f-body:"Hanken Grotesk","Segoe UI",system-ui,-apple-system,sans-serif;

  --wrap:1180px;
  --gut:clamp(20px,5vw,64px);
  --r:14px;
  --r-lg:22px;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{
    animation-duration:.001ms!important;animation-iteration-count:1!important;
    transition-duration:.001ms!important;scroll-behavior:auto!important;
  }
}

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font:400 clamp(1rem,.97rem + .2vw,1.0625rem)/1.7 var(--f-body);
  font-optical-sizing:auto;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
h1,h2,h3,h4{
  font-family:var(--f-display);
  font-weight:400;
  line-height:1.06;
  letter-spacing:-.018em;
  margin:0;
  text-wrap:balance;
}
p{margin:0}
img,svg,video{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;cursor:pointer}
::selection{background:var(--lime);color:var(--lime-ink)}
:focus-visible{outline:3px solid var(--brand);outline-offset:3px;border-radius:4px}

.wrap{width:100%;max-width:var(--wrap);margin-inline:auto;padding-inline:var(--gut)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

.skip{position:absolute;left:-9999px;top:0;background:var(--lime);color:var(--lime-ink);
  padding:12px 18px;z-index:200;font-weight:600;border-radius:0 0 10px 0}
.skip:focus{left:0}

/* ---------- rótulo / kicker ---------- */
.kicker{
  display:inline-flex;align-items:center;gap:10px;
  font:600 .6875rem/1 var(--f-body);
  letter-spacing:.17em;text-transform:uppercase;
  color:var(--ink-soft);
}
.kicker::before{content:"";width:26px;height:2px;background:var(--brand);flex:none}
.kicker.heart::before{
  content:"\2665";width:auto;height:auto;background:none;
  color:var(--sand);font-size:.95rem;line-height:1;
}
.on-dark .kicker,.sec-dark .kicker,.sec-blue .kicker{color:#A9BFC6}
.on-dark .kicker::before,.sec-dark .kicker::before,.sec-blue .kicker::before{background:var(--lime)}
.on-dark .kicker.heart::before,.sec-dark .kicker.heart::before,.sec-blue .kicker.heart::before{color:var(--lime)}
.sec-dark .ulink,.sec-blue .ulink{color:var(--lime)}
.sec-dark .btn-ghost,.sec-blue .btn-ghost{--_fg:#F1F4F2;--_bd:rgba(255,255,255,.28)}
.sec-dark .btn-ghost:hover,.sec-blue .btn-ghost:hover{--_bd:var(--lime);--_fg:var(--lime)}

/* ---------- botões ---------- */
.btn{
  --_bg:var(--brand);--_fg:#F6F3EC;--_bd:var(--brand);
  position:relative;display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:15px 26px;border-radius:999px;border:1.5px solid var(--_bd);
  background:var(--_bg);color:var(--_fg);
  font:600 .95rem/1 var(--f-body);letter-spacing:.005em;
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease,color .18s ease,border-color .18s ease;
  white-space:nowrap;
}
.btn svg{flex:none}
.btn:hover{transform:translateY(-2px);box-shadow:0 14px 26px -14px rgba(58,83,97,.6)}
.btn:active{transform:translateY(0)}
.btn-ghost{--_bg:transparent;--_fg:var(--ink);--_bd:var(--line-2)}
.btn-ghost:hover{--_bd:var(--brand);box-shadow:none}
.btn-lime{--_bg:var(--lime);--_fg:var(--lime-ink);--_bd:var(--lime)}
.btn-lime:hover{--_bg:#EBFF3B;--_bd:#EBFF3B}
.on-dark .btn-ghost{--_fg:#F1F4F2;--_bd:rgba(255,255,255,.28)}
.on-dark .btn-ghost:hover{--_bd:var(--lime);--_fg:var(--lime)}
.btn-lg{padding:18px 32px;font-size:1rem}

/* link com sublinhado que cresce */
.ulink{position:relative;font-weight:600;color:var(--brand)}
.ulink::after{content:"";position:absolute;left:0;right:100%;bottom:-3px;height:2px;
  background:var(--lime);transition:right .28s ease}
.ulink:hover::after{right:0}
.on-dark .ulink{color:var(--lime)}

/* ---------- header ---------- */
.hdr{
  position:sticky;top:0;z-index:90;
  background:var(--paper);
  background:color-mix(in srgb,var(--paper) 88%,transparent);
  backdrop-filter:blur(10px);
  border-bottom:1px solid transparent;
  transition:border-color .25s ease,background .25s ease;
}
.hdr.scrolled{border-color:var(--line);background:color-mix(in srgb,var(--paper) 95%,transparent)}
.hdr-in{display:flex;align-items:center;gap:26px;height:74px;transition:height .25s ease}
.hdr.scrolled .hdr-in{height:64px}
/* logo app(heart)mkt — texto Fredoka + coração inline, temável por contexto */
.brand{display:inline-flex;align-items:center;gap:1px;flex:none;text-decoration:none;
  font-family:"Fredoka","Segoe UI",system-ui,sans-serif;font-weight:600;
  font-size:1.5rem;letter-spacing:-.02em;line-height:1;color:var(--ink);
  --_heart:var(--lime-deep)}
.brand .bh{width:1.06em;height:1.06em;margin:0 .05em;flex:none;display:block}
.brand .bh-o{fill:none;stroke:currentColor;stroke-width:2}
.brand .bh-c{fill:none;stroke:var(--_heart);stroke-width:3.1;stroke-linecap:round;stroke-linejoin:round}
.ftr .brand,.legal-hdr .brand{color:#fff;--_heart:var(--lime)}
.brand img{height:26px;width:auto}
.nav{display:flex;gap:28px;margin-left:auto}
.nav a{position:relative;font:500 .95rem/1 var(--f-body);color:var(--ink);padding:8px 0}
.nav a::after{content:"";position:absolute;left:0;right:100%;bottom:0;height:2px;background:var(--brand);transition:right .24s ease}
.nav a:hover::after,.nav a[aria-current="page"]::after{right:0}
.nav a[aria-current="page"]::after{background:var(--lime)}
.hdr .btn{flex:none;padding:12px 20px;font-size:.9rem}
.burger{display:none;margin-left:auto;background:none;border:1.5px solid var(--line-2);
  border-radius:10px;width:46px;height:46px;padding:0;align-items:center;justify-content:center;flex-direction:column;gap:4px}
.burger span{display:block;width:18px;height:2px;background:var(--ink);transition:.2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}

/* ---------- seções ---------- */
.sec{padding:clamp(72px,11vw,146px) 0}
.sec-tight{padding:clamp(54px,8vw,96px) 0}
.sec-alt{background:var(--paper-2)}
.sec-dark{background:var(--brand-deep);color:#E7ECEC}
.sec-dark h1,.sec-dark h2,.sec-dark h3{color:#fff}
.sec-blue{background:var(--brand);color:#EAF0F1}
.sec-blue h2,.sec-blue h3{color:#fff}

.sec-head{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);
  gap:clamp(20px,4vw,64px);align-items:end;margin-bottom:clamp(40px,6vw,76px)}
.sec-head .lead{font-size:clamp(1.12rem,1rem + .6vw,1.4rem);color:var(--ink-soft);line-height:1.55}
.sec-dark .sec-head .lead,.sec-blue .sec-head .lead{color:#B7C6C9}
.sec-head h2{font-size:clamp(2rem,1.3rem + 2.6vw,3.5rem)}
.sec-head .col-l{display:flex;flex-direction:column;gap:16px}
@media (max-width:820px){.sec-head{grid-template-columns:1fr;align-items:start}}

.eyerow{display:flex;align-items:baseline;gap:14px;margin-bottom:18px}
.eyerow .idx{font-family:var(--f-display);font-size:1.05rem;color:var(--sand);font-style:italic}

/* ---------- HERO ---------- */
.hero{position:relative;overflow:hidden;padding:clamp(60px,9vw,120px) 0 clamp(64px,9vw,110px)}
.hero-glow{position:absolute;inset:0;pointer-events:none;z-index:0;
  background:radial-gradient(420px 420px at var(--mx,70%) var(--my,18%),rgba(225,244,2,.22),transparent 70%);
  transition:background .3s ease}
.hero .wrap{position:relative;z-index:1}
.hero-top{display:flex;align-items:center;gap:12px;margin-bottom:clamp(26px,5vw,48px)}
.hero-top .line{height:1px;background:var(--line-2);flex:1}
.hero-top .tag{font:600 .68rem/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--ink-soft)}

.hero h1{
  font-size:clamp(2.5rem,1.4rem + 4.6vw,4.6rem);
  font-weight:390;line-height:1.05;letter-spacing:-.022em;
  max-width:18ch;
}
/* palavra com traço lima desenhado à mão */
.mark{position:relative;display:inline-block;color:var(--brand);font-style:italic;white-space:nowrap}
.mark svg{position:absolute;left:-3%;right:-3%;bottom:-.16em;width:106%;height:.3em;overflow:visible}
.mark svg path{
  fill:none;stroke:var(--lime);stroke-width:8;stroke-linecap:round;
  stroke-dasharray:340;stroke-dashoffset:340;
}
.mark svg path.draw{animation:draw 1.1s cubic-bezier(.6,0,.2,1) .45s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@media (prefers-reduced-motion:reduce){.mark svg path{stroke-dashoffset:0}}

.hero-sub{margin-top:clamp(24px,4vw,38px);max-width:46ch;
  font-size:clamp(1.12rem,1rem + .7vw,1.42rem);color:var(--ink-soft);line-height:1.55}
.hero-cta{margin-top:clamp(28px,4vw,40px);display:flex;flex-wrap:wrap;gap:14px}
.hero-foot{margin-top:clamp(34px,5vw,54px);display:flex;align-items:center;gap:12px;
  font:500 .82rem/1.5 var(--f-body);color:var(--ink-mute);letter-spacing:.02em}
.hero-foot .hb{color:var(--sand);font-size:1rem}

.scrollcue{position:absolute;left:50%;bottom:18px;transform:translateX(-50%);z-index:1;
  display:flex;flex-direction:column;align-items:center;gap:8px;
  font:600 .62rem/1 var(--f-body);letter-spacing:.18em;text-transform:uppercase;color:var(--ink-mute)}
.scrollcue .bar{width:1px;height:38px;background:linear-gradient(var(--line-2),transparent);
  animation:cue 2.2s ease-in-out infinite}
@keyframes cue{0%,100%{transform:scaleY(.5);transform-origin:top}50%{transform:scaleY(1)}}
@media (max-width:720px){.scrollcue{display:none}}

/* ---------- FAIXA DE CREDIBILIDADE ---------- */
.creds{background:var(--brand-deep);color:#C6D2D4;border-block:1px solid rgba(255,255,255,.1)}
.creds .wrap{display:flex;flex-wrap:wrap;justify-content:center;gap:10px 30px;padding-block:16px;
  font:500 .82rem/1.4 var(--f-body)}
.creds span{display:inline-flex;align-items:center;gap:7px}
.creds b{color:#fff;font-weight:600}
.creds .st{color:var(--lime);letter-spacing:1px}
.creds span + span{position:relative}
.creds span + span::before{content:"";position:absolute;left:-16px;top:50%;width:4px;height:4px;
  border-radius:50%;background:rgba(255,255,255,.28);transform:translateY(-50%)}
@media (max-width:640px){.creds span + span::before{display:none}}

/* ---------- EM QUE SOMOS FORTES ---------- */
.strong-in{display:flex;flex-direction:column;gap:clamp(24px,4vw,40px)}
.strong-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden}
.strong-grid > div{background:var(--paper);padding:clamp(24px,3vw,34px);display:flex;flex-direction:column;gap:10px}
.strong-grid .sidx{font-family:var(--f-display);font-style:italic;font-size:1.1rem;color:var(--sand)}
.strong-grid h3{font-size:clamp(1.2rem,1rem + .9vw,1.5rem);font-weight:500}
.strong-grid p{font-size:.96rem;color:var(--ink-soft)}
@media (max-width:760px){.strong-grid{grid-template-columns:1fr}}

/* ---------- FAQ ---------- */
.faq{max-width:820px;border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;padding:22px 44px 22px 0;position:relative;
  font-family:var(--f-display);font-weight:500;font-size:clamp(1.1rem,1rem + .5vw,1.35rem);color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:6px;top:50%;width:10px;height:10px;
  border-right:2px solid var(--brand);border-bottom:2px solid var(--brand);
  transform:translateY(-70%) rotate(45deg);transition:transform .22s}
.faq details[open] summary::after{transform:translateY(-25%) rotate(-135deg)}
.faq .a{padding:0 44px 24px 0;color:var(--ink-soft);font-size:1rem;line-height:1.7}
.faq .a a{color:var(--brand);font-weight:600}

/* ---------- MARQUEE (ticker discreto) ---------- */
.marquee{border-block:1px solid var(--line);padding:15px 0;overflow:hidden;background:var(--paper-2)}
.marquee.dark{background:var(--brand-deep);border-color:rgba(255,255,255,.12)}
.marquee-track{display:flex;width:max-content;animation:scroll 52s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{
  font-family:var(--f-display);font-style:italic;font-weight:400;
  font-size:clamp(1rem,.9rem + .9vw,1.4rem);color:var(--ink-soft);
  padding:0 .55em;display:inline-flex;align-items:center;gap:1.1em;white-space:nowrap;
}
.marquee.dark .marquee-track span{color:#C6D2D4}
.marquee-track span::after{content:"\2665";color:var(--lime);font-style:normal;font-size:.55em}
@keyframes scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){
  .marquee-track{animation:none;flex-wrap:wrap;width:auto;justify-content:center}
}

/* ---------- MANIFESTO ---------- */
.manifesto p.big{
  font-family:var(--f-display);font-weight:400;font-size:clamp(1.5rem,1rem + 2.6vw,2.6rem);
  line-height:1.28;letter-spacing:-.015em;max-width:20ch;
}
.manifesto .body{max-width:52ch;display:flex;flex-direction:column;gap:18px;color:var(--ink-soft);font-size:1.06rem}
.manifesto .body strong{color:var(--ink);font-weight:600}
.quote-block{
  border-left:3px solid var(--lime);padding:6px 0 6px 24px;margin:8px 0;
  font-family:var(--f-display);font-style:italic;font-weight:400;
  font-size:clamp(1.25rem,1rem + 1.4vw,1.9rem);line-height:1.32;color:var(--ink);
}
.quote-block cite{display:block;margin-top:14px;font:600 .7rem/1.4 var(--f-body);
  font-style:normal;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft)}

/* ---------- SERVIÇOS ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden}
.svc{background:var(--paper);transition:background .25s ease}
.svc[open]{background:var(--paper-2)}
.svc:hover{background:var(--paper-2)}
.svc summary{
  list-style:none;cursor:pointer;padding:clamp(24px,3vw,38px);
  display:grid;grid-template-columns:auto 1fr auto;gap:8px 20px;align-items:start;
}
.svc summary::-webkit-details-marker{display:none}
.svc .n{font-family:var(--f-display);font-style:italic;font-size:1.05rem;color:var(--sand);padding-top:5px}
.svc h3{font-size:clamp(1.25rem,1rem + 1vw,1.6rem);font-weight:500}
.svc .tease{grid-column:2;color:var(--ink-soft);font-size:.98rem;margin-top:8px}
.svc .plus{width:30px;height:30px;border-radius:50%;border:1.5px solid var(--line-2);
  position:relative;transition:.25s;flex:none}
.svc .plus::before,.svc .plus::after{content:"";position:absolute;background:var(--brand);left:50%;top:50%;transition:.25s}
.svc .plus::before{width:12px;height:1.5px;transform:translate(-50%,-50%)}
.svc .plus::after{width:1.5px;height:12px;transform:translate(-50%,-50%)}
.svc[open] .plus{background:var(--brand);border-color:var(--brand);transform:rotate(90deg)}
.svc[open] .plus::before,.svc[open] .plus::after{background:var(--paper)}
.svc[open] .plus::after{opacity:0}
.svc-body{padding:0 clamp(24px,3vw,38px) clamp(24px,3vw,38px);display:grid;grid-template-columns:auto 1fr;gap:20px}
.svc-body ul{grid-column:2;margin:0;padding:0;list-style:none;columns:2;column-gap:28px}
.svc-body li{break-inside:avoid;padding:8px 0 8px 20px;position:relative;font-size:.94rem;color:var(--ink)}
.svc-body li::before{content:"\2665";position:absolute;left:0;top:7px;color:var(--lime);font-size:.7rem}
@media (max-width:760px){
  .svc-grid{grid-template-columns:1fr}
  .svc-body ul{columns:1}
}

/* faixa de tráfego pago -> apptrafego */
.crosslink{
  margin-top:22px;border:1px dashed var(--line-2);border-radius:var(--r-lg);
  padding:clamp(22px,3vw,32px);display:flex;flex-wrap:wrap;gap:16px 28px;align-items:center;justify-content:space-between;
  background:var(--brand-tint);
}
.crosslink p{max-width:44ch;font-size:.98rem;color:var(--brand-deep)}
.crosslink strong{font-weight:600}

/* ---------- MÉTODO ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
.step{padding:30px 26px 30px 0;border-right:1px solid var(--line);display:flex;flex-direction:column;gap:12px;position:relative}
.step:not(:first-child){padding-left:26px}
.step:last-child{border-right:0}
.step .sn{font:600 .68rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);
  display:inline-flex;align-items:center;gap:8px}
.step .sn::before{content:"\2665";color:var(--lime);font-size:.85rem}
.step h3{font-size:1.32rem;font-weight:500}
.step p{font-size:.96rem;color:var(--ink-soft)}
.sec-dark .step,.sec-blue .step{border-color:rgba(255,255,255,.16)}
.sec-dark .step p,.sec-blue .step p{color:#B7C6C9}
.sec-dark .step .sn,.sec-blue .step .sn{color:#9FB3B7}
@media (max-width:900px){
  .steps{grid-template-columns:1fr;border-top:0}
  .step{border-right:0;border-top:1px solid var(--line);padding:24px 0}
  .step:not(:first-child){padding-left:0}
}

/* ---------- NÚMEROS ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,4vw,48px)}
.stat .v{font-family:var(--f-display);font-weight:400;font-size:clamp(2.4rem,1.4rem + 3.4vw,4rem);
  line-height:1;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.stat .v i{font-style:italic;color:var(--brand)}
.sec-dark .stat .v i,.sec-blue .stat .v i{color:var(--lime)}
.stat .l{margin-top:12px;font:600 .72rem/1.45 var(--f-body);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.sec-dark .stat .l,.sec-blue .stat .l{color:#9FB3B7}
@media (max-width:720px){.stats{grid-template-columns:1fr 1fr;gap:34px 20px}}

/* ---------- TIMELINE ---------- */
.timeline{display:grid;grid-template-columns:repeat(4,1fr);gap:0;position:relative}
.tl{padding:0 22px 0 0;border-right:1px solid var(--line);position:relative}
.tl:not(:first-child){padding-left:22px}
.tl:last-child{border-right:0}
.tl::before{content:"\2665";position:absolute;left:0;top:-6px;color:var(--sand);font-size:.9rem;
  background:var(--paper);padding-right:6px}
.tl:not(:first-child)::before{left:22px}
.sec-alt .tl::before{background:var(--paper-2)}
.tl .yr{font-family:var(--f-display);font-style:italic;font-size:1.05rem;color:var(--brand);margin:14px 0 6px}
.tl h3{font-size:1.15rem;font-weight:500;margin-bottom:8px}
.tl p{font-size:.92rem;color:var(--ink-soft)}
@media (max-width:860px){
  .timeline{grid-template-columns:1fr}
  .tl{border-right:0;border-left:1px solid var(--line);padding:20px 0 20px 24px}
  .tl:not(:first-child){padding-left:24px}
  .tl::before,.tl:not(:first-child)::before{left:-8px;top:16px}
}

/* ---------- PESSOAS ---------- */
.people{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(24px,4vw,52px)}
.person{display:flex;flex-direction:column;gap:20px}
.portrait{position:relative;width:100%;max-width:340px}
.portrait img{border-radius:var(--r-lg);position:relative;z-index:1;width:100%;object-fit:cover;aspect-ratio:1/1}
.portrait::after{content:"";position:absolute;inset:14px -14px -14px 14px;border:1.5px solid var(--sand);border-radius:var(--r-lg);z-index:0}
.person h3{font-size:1.5rem;font-weight:500}
.person .role{font:600 .7rem/1.4 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft);margin-top:4px}
.person p{margin-top:12px;color:var(--ink-soft);font-size:.98rem;max-width:44ch}
.tags{display:flex;flex-wrap:wrap;gap:7px;margin-top:14px}
.tag{font:600 .68rem/1 var(--f-body);letter-spacing:.03em;color:var(--brand-deep);
  background:var(--paper-2);border:1px solid var(--line);padding:7px 10px;border-radius:7px}
.sec-alt .tag{background:var(--paper)}
@media (max-width:760px){.people{grid-template-columns:1fr;gap:44px}}

/* ---------- CASES / DEPOIMENTOS ---------- */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.4vw,26px)}
.case{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(24px,3vw,32px);display:flex;flex-direction:column;gap:16px}
.case .stars{color:var(--sand);letter-spacing:3px;font-size:.9rem}
.case blockquote{margin:0;font-family:var(--f-display);font-size:1.12rem;line-height:1.42;color:var(--ink)}
.case .who{margin-top:auto;font:600 .72rem/1.4 var(--f-body);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.case .who span{display:block;color:var(--ink-mute);letter-spacing:.06em;font-weight:500;margin-top:3px}
@media (max-width:900px){.cases{grid-template-columns:1fr}}

/* segmentos atendidos */
.segs{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.seg{font-family:var(--f-display);font-size:clamp(1.05rem,1rem + .5vw,1.4rem);color:var(--ink-soft);padding:6px 0}
.seg::after{content:"\00b7";margin-left:12px;color:var(--sand)}
.seg:last-child::after{display:none}

/* ---------- FORMULÁRIO / CONTATO ---------- */
.contact-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);
  gap:clamp(32px,5vw,72px);align-items:start}
.contact-side{display:flex;flex-direction:column;gap:22px}
.contact-side h2{font-size:clamp(1.9rem,1.3rem + 2.4vw,3.2rem)}
.contact-side .lead{color:var(--ink-soft);font-size:1.1rem;max-width:40ch}
.contact-list{display:flex;flex-direction:column;gap:2px;margin-top:4px}
.contact-list a,.contact-list p{display:flex;gap:12px;align-items:flex-start;padding:12px 0;
  border-top:1px solid var(--line);font-size:.98rem}
.contact-list .k{font:600 .68rem/1.5 var(--f-body);letter-spacing:.12em;text-transform:uppercase;
  color:var(--ink-soft);flex:none;width:92px;padding-top:2px}
.on-dark .contact-list a,.on-dark .contact-list p{border-color:rgba(255,255,255,.14)}
.on-dark .contact-list .k{color:#9FB3B7}

.fbox{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:clamp(24px,3.4vw,40px);box-shadow:var(--shadow-card)}
.field{display:flex;flex-direction:column;gap:7px;margin-bottom:16px}
.field label{font:600 .7rem/1 var(--f-body);letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}
.field label .req{color:#B4472F}
.field input,.field select,.field textarea{
  font:400 1rem/1.4 var(--f-body);color:var(--ink);
  padding:13px 14px;border:1.5px solid var(--line-2);border-radius:10px;background:#FCFBF7;width:100%;
  transition:border-color .16s,background .16s}
.field textarea{min-height:110px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--brand);background:#fff;outline:none}
.field.invalid input,.field.invalid select,.field.invalid textarea{border-color:#B4472F}
.field .err{display:none;font:500 .8rem/1.3 var(--f-body);color:#B4472F}
.field.invalid .err{display:block}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.consent{display:flex;gap:11px;align-items:flex-start;margin:6px 0 18px;font-size:.85rem;color:var(--ink-soft);line-height:1.5}
.consent input{width:18px;height:18px;flex:none;margin-top:2px;accent-color:var(--brand)}
.fbox .btn{width:100%}
.form-ok{display:none;text-align:center;padding:22px 8px}
.form-ok.on{display:block}
.form-ok .ic{width:56px;height:56px;border-radius:50%;background:var(--lime);display:grid;place-items:center;margin:0 auto 16px}
.form-ok h3{font-size:1.4rem;margin-bottom:8px}
.form-ok p{color:var(--ink-soft);font-size:.98rem}
.fbox.done form{display:none}
@media (max-width:860px){.contact-grid{grid-template-columns:1fr}.row2{grid-template-columns:1fr}}

/* cartão de localização (sem iframe) */
.mapcard{margin-top:28px;border:1px solid rgba(255,255,255,.16);border-radius:var(--r-lg);
  padding:clamp(22px,3vw,32px);display:flex;flex-wrap:wrap;gap:18px 28px;align-items:center;justify-content:space-between;
  background:rgba(255,255,255,.05)}
.mapcard .loc{display:flex;gap:14px;align-items:flex-start;max-width:44ch}
.mapcard .pin{color:var(--lime);font-size:1.3rem;line-height:1;flex:none;margin-top:2px}
.mapcard .loc strong{display:block;color:#fff;font-weight:600;margin-bottom:4px}
.mapcard .loc span{font-size:.95rem;color:#C6D2D4}

/* ---------- RODAPÉ ---------- */
.ftr{background:var(--brand-deep);color:#A9BABC;padding:clamp(56px,8vw,88px) 0 26px}
.ftr-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.2fr;gap:36px;padding-bottom:44px;
  border-bottom:1px solid rgba(255,255,255,.12)}
.ftr .brand{color:#fff;margin-bottom:16px}
.ftr p{font-size:.92rem;line-height:1.6;max-width:36ch}
.ftr h4{font:600 .68rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:#fff;margin-bottom:16px}
.ftr ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}
.ftr a{font-size:.94rem;transition:color .16s}
.ftr a:hover{color:var(--lime)}
.ftr-cross{margin-top:16px;font-size:.9rem}
.ftr-cross a{color:var(--lime);font-weight:600}
.social{display:flex;gap:10px;margin-top:18px}
.social a{width:40px;height:40px;border:1px solid rgba(255,255,255,.16);border-radius:10px;display:grid;place-items:center;transition:.16s}
.social a:hover{border-color:var(--lime);background:rgba(225,244,2,.08)}
.social svg{stroke:#A9BABC;width:18px;height:18px}
.social a:hover svg{stroke:var(--lime)}
.ftr-bot{padding-top:24px;display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;align-items:center}
.ftr-bot small{font:500 .78rem/1.5 var(--f-body);color:#7E9096}
@media (max-width:900px){.ftr-grid{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.ftr-grid{grid-template-columns:1fr;gap:28px}}

/* ---------- WHATSAPP FLUTUANTE ---------- */
.wa{position:fixed;right:18px;bottom:18px;z-index:95;width:56px;height:56px;border-radius:50%;
  background:#25D366;display:grid;place-items:center;box-shadow:0 12px 30px -8px rgba(37,211,102,.55);transition:transform .18s}
.wa:hover{transform:scale(1.08)}

/* ---------- BANNER LGPD ---------- */
.lgpd{position:fixed;left:14px;right:14px;bottom:14px;z-index:120;max-width:720px;margin-inline:auto;
  background:var(--brand-deep);color:#CBD6D8;border-radius:16px;padding:18px 20px;
  display:none;gap:16px;align-items:center;flex-wrap:wrap;box-shadow:var(--shadow-soft)}
.lgpd.on{display:flex}
.lgpd p{font-size:.86rem;line-height:1.55;flex:1 1 300px}
.lgpd a{color:var(--lime)}
.lgpd .acts{display:flex;gap:9px;flex-wrap:wrap}
.lgpd .btn{padding:11px 18px;font-size:.85rem}
.lgpd .btn-ghost{--_fg:#E7ECEC;--_bd:rgba(255,255,255,.26)}

/* ---------- REVEAL ---------- */
.rv{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}.rv.d3{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none}}

/* ---------- MOBILE NAV ---------- */
@media (max-width:900px){
  .nav{display:none}
  .nav.open{display:flex;flex-direction:column;position:absolute;left:0;right:0;top:100%;
    background:var(--paper);border-bottom:1px solid var(--line);padding:14px var(--gut) 24px;gap:2px}
  .nav.open a{padding:14px 0;border-bottom:1px solid var(--line);font-size:1.05rem}
  .burger{display:flex}
  .hdr .btn{display:none}
  .hdr-in{position:relative}
}

/* ---------- PÁGINA LEGAL ---------- */
.legal-hdr{background:var(--brand-deep);color:#C6D2D4}
.legal-hdr .hdr-in{justify-content:space-between}
.legal-hdr .brand{color:#fff}
.legal-hdr a.back{font:500 .9rem/1 var(--f-body);color:#C6D2D4}
.legal-hdr a.back:hover{color:var(--lime)}
.legal-top{background:var(--brand);color:#EAF0F1;padding:clamp(44px,6vw,72px) 0}
.legal-top .wrap{max-width:760px}
.legal-top h1{color:#fff;font-size:clamp(2rem,1.4rem + 2.4vw,3rem)}
.legal-top p{margin-top:14px;color:#B7C6C9;max-width:60ch}
.legal-body{padding:clamp(44px,6vw,72px) 0 clamp(56px,7vw,88px)}
.legal-body .wrap{max-width:760px}
.legal-body h2{font-size:1.4rem;margin:40px 0 12px;padding-top:24px;border-top:1px solid var(--line)}
.legal-body h2:first-of-type{margin-top:0;padding-top:0;border-top:0}
.legal-body h3{font-size:1.08rem;margin:22px 0 8px;font-weight:600;font-family:var(--f-body);color:var(--ink)}
.legal-body p{margin-bottom:14px;color:var(--ink-soft)}
.legal-body ul,.legal-body ol{margin:0 0 16px;padding-left:22px;color:var(--ink-soft)}
.legal-body li{margin-bottom:7px}
.legal-body strong{color:var(--ink)}
.legal-body a{color:var(--brand);font-weight:500}
.legal-table{width:100%;border-collapse:collapse;margin:6px 0 18px;font-size:.92rem}
.legal-table th,.legal-table td{text-align:left;padding:10px 12px;border:1px solid var(--line);vertical-align:top}
.legal-table th{background:var(--paper-2);font-weight:600;color:var(--ink)}
.legal-table td{color:var(--ink-soft)}
.legal-scroll{overflow-x:auto}
.legal-box{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:22px;margin-top:8px}
.legal-box p{margin-bottom:6px}
.legal-box p:last-child{margin-bottom:0}
.legal-note{font-size:.85rem;color:var(--ink-mute);margin-top:36px;padding-top:18px;border-top:1px solid var(--line)}

/* ---------- 404 ---------- */
.nf{min-height:70vh;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:18px;padding:80px var(--gut)}
.nf .big{font-family:var(--f-display);font-style:italic;font-size:clamp(4rem,3rem + 8vw,9rem);line-height:1;color:var(--brand)}
.nf h1{font-size:clamp(1.6rem,1.2rem + 1.8vw,2.4rem)}
.nf p{color:var(--ink-soft);max-width:44ch}

/* ---------- utilidades ---------- */
.center{text-align:center}
.mt-cta{margin-top:clamp(32px,5vw,52px);display:flex;flex-wrap:wrap;gap:14px}
hr.rule{border:0;border-top:1px solid var(--line);margin:0}
.lead-narrow{max-width:60ch}
.prose{max-width:64ch;display:flex;flex-direction:column;gap:18px;color:var(--ink-soft);font-size:1.05rem}
.prose h3{color:var(--ink);font-size:1.4rem;margin-top:14px}
.prose strong{color:var(--ink);font-weight:600}

/* lista com coração — reutilizada em Serviços e A Agência */
.checklist{list-style:none;padding:0;margin:0;columns:2;column-gap:34px}
.checklist li{break-inside:avoid;padding:7px 0 7px 22px;position:relative;color:var(--ink);font-size:.98rem}
.checklist li::before{content:"\2665";position:absolute;left:0;top:8px;color:var(--lime);font-size:.7rem}
@media (max-width:600px){.checklist{columns:1}}

/* página de serviço: cabeçalho numerado + prosa ao lado */
.svc-detail{display:grid;grid-template-columns:minmax(0,.82fr) minmax(0,1.18fr);gap:clamp(20px,4vw,64px);align-items:start}
.svc-detail .col-l{display:flex;flex-direction:column;gap:16px}
.svc-detail h2{font-size:clamp(1.7rem,1.2rem+2vw,2.8rem)}
@media (max-width:820px){.svc-detail{grid-template-columns:1fr}}